Month: April 2017

Monitor your business activity with your advertising campaign

When I worked for a large company, I was in charge of analyzing promotion campaigns.  It was relatively easy to see how sales would increase or decrease depending on a particular promotion.  You had to consider other factors such as weather, year over year comparable sales,…

Afraid to turn off your paid search? Consider a hybrid strategy.

It is always scary to try a different strategy.  What if the phone calls stop?  If you are afraid of reduced traffic on your website, you can consider slightly reducing your paid search campaign and invest in your content at a smaller scale.  This will allow…

copy your competitor seo strategy

After doing a search and you find your competitor is ranked higher, analyze how their website is different from your website and copy their strategy.  People may think SEO is some strange black box of algorithms but understand that google’s goal is to index websites and…

paid search is like an addictive drug

Once you achieve your organic ranking goal, you can stop using your SEO consultant and still get organic ranking month after month. Unlike organic ranking, phone calls may stop or significantly decrease if you relied on a paid search campaign to increase business.  You are not…