don’t copy content from other websites

If you resell products or services, you may have heard that you can copy articles from the corporate website to your website.  If your goal is distinguish your company and improve your organic ranking, I recommend not to copy and paste content on your website for the following reasons.

  • Will having generic articles about generic topics distinguish you from your competitors?
  • Did you know that Google may penalize your website for having plagiarized content?  Your dealer may authorize you to copy and paste but does your favorite search engine care?

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