Category: Uncategorized

don’t copy content from other websites

If you resell products or services, you may have heard that you can copy articles from the corporate website to your website.  If your goal is distinguish your company and improve your organic ranking, I recommend not to copy and paste content on your website for…

why consultants focus on paid search

Improving your organic ranking is difficult and often does not result in immediate returns.  It takes thought and effort to think of content that potential customers want.  This analysis may result in realizing that you may not understand your customer.  This can be very frustrating but…

plastic surgeon case study medical terms

There are thousands of plastic surgeons and it is very difficult to distinguish the services between one plastic surgeon to another.  You can post patient photos but you have to be very careful about getting the proper consents.  Most plastic surgeons optimize on the same search…

real estate company case study

I took over a project to create a new website for a real estate company.  There were never any requirements except a broad directive to look like another company’s website and have the functionality from another company.  It was a disaster from the beginning. We started…

google service areas

Most businesses serve a particular area. If you are a learning center, most of your students will be within a 10 minute drive. If you are an electrician, plumber, or heating-air conditioning contractor, you probably serve a much larger area than where you are physically located.…